Mustang - Community Activation

Working closely with Ford to reignite a community of car enthusiasts with the Mustang brand. Challenged with the task to bring to life the newest model with most customizations ever available.

The answer: give the Aussie car community the power to customize their own Mustang on Facebook and Instagram, share it with fellow enthusiasts and add it to a live poll to see what wins as the country's number one personalization.

Six weeks of fans building and adding their creations to the live poll, over 53,000 participants and a final reveal of all their efforts as Australia's ultimate Mustang customization.