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Model Walkout Stunt
Project type
Social Stunt - Fashion
Location
NZ
Walk out models were seen in the streets of New Zealand as a fashion show went down with a very different ending than most.
To launch Number One Shoes new autumn range a traditional fashion show with exclusive media took place, but at the end the brand gifted all the new season sample shoes, from the models directly to the public. The models used their finale walk to step straight off the runway and out to hundreds of waiting fans.
Anyone who was sample size could line up at a designated spot on the main street to get their pair straight off the catwalk.
Award winner and mentioned onTrendhunter.com






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