Adidas Be The Ball - OOH - Experiential

Public activation/Consumer promotion/Earned media.

Gold Promo Lion, Gold Outdoor Lion, Grand Clio - Best in Show for Innovative Media, Gold Clio, Grande Gold Axis, Silver Pencil - D&AD, Silver ADFEST, Silver AWARD, Bronze - New York One Show Pencil.

To create impact for the launch of the World Cup match ball and a true 'Impossible is Nothing' experience by having the people of New Zealand be part of the World's largest sporting event.

An existing reverse bungee site was transformed into the new Adidas match ball. The 2.5m high ball sat in front of the largest billboard site in the country, featuring Liverpool Captain and England striker Steven Gerrard. This looked like Gerrard was striking the ball.

Match commentary was broadcast by loudspeakers as participants were strapped inside the ball. Then, just as Gerrard boots it, the reverse bungee was blasted into the air at over 170km/h.

The screaming occupants got to experience what it's like to 'Be the Ball'. Then walk away with an 'in-ball' recording.